Cecilia Proskauer
Editorial Brand & Website Design for an Artistic Photographer
An artistic, intuitive approach to building a brand that feels like Cecilias' work.
The project
Cecilia is a photographer based between California and Michigan. She works with photography, videography, and styling, and is deeply interested in documenting people inside their own worlds — especially weddings, where love becomes visible in quiet and unexpected ways.
She had a website she’d outgrown long ago. It no longer held the depth of her work or the way she experiences it. She was looking for a way to bring her world to life — not to rebrand who she is, but to finally show her work in a way that felt true.
Our approach
We treated Cecilia’s work as art first, not as a service.
The truths we chose to bring forward:
꩜ Her desire to make clients feel like rock stars — seen, celebrated, held;
꩜ An editorial language inspired by magazines, where her images could live with intention and space;
꩜ A brand centered on her identity as an artist, before anything else;
꩜ Room for exploration across different mediums and forms of expression;
꩜ A subtle but present connection to the ocean — a place deeply tied to her sense of self;
꩜ A tone that feels artistic, but open and welcoming, just like her in person.
The website became a place that feels confident without being distant — expressive, but easy to enter.
“I felt like my voice was heard, I was seen as an individual, and you can see this on my website."
Nurturing words from CECILIA
“I love how personal this whole experience was; how attentive Ana was, and how she guided me through this whole process.
I had never done a rebrand fully like this, and Ana brought a lot of knowledge to the table and put things into perspective when it came to branding.
I constantly have people telling me: “Hey, one of the reasons that I booked wasn’t just because you have beautiful photos, it’s because I love your presence in your brand, and how beautiful it is.” And it’s not even just the website, it’s also everything you did for the branding: I’m talking about the invoices, and the contracts, people are always like “WOW, everything you send is so beautiful and so aligned.”
The new branding helped me connect more with my clients; it helped me attract the dream clients that I want to work with, and it opened doors to other things that I wanted to do.
I felt heard and seen by Ana, as an artist.
I would 100% say to someone who is considering hiring you: “Hire How Kind Studio. And Luísa will make all your brand dreams come true and more!”
Brand & Website Design
For folks who bravely choose to lead their way.
WE'LL COLLABORATE TO:
꩜ Ground your vision in clarity.
꩜ Build a brand that is honest, grounded, intentional — that works for you.
꩜ Create a website where the right people feel it, immediately.
“We thought about the process of creating a brand in a way that we never had before.”
— Hayley & Zach
”I think this is what it’s like to have someone beside us who sees beyond what we are capable of seeing.”
— Ligia Silva
This is where your vision finds form, in ways words alone can’t explain.
Your creative companion, walking side-by-side
Olá, I’m Ana Luísa
I’ve learned that showing up for the messy, uncomfortable parts of work and life is where the interesting stuff lives — the part that actually matters.
I care about doing things our way, even when it goes against the rules, the blueprints, or what everyone else thinks makes sense. And honestly? It’s hard. I doubt myself all the time.
But that’s also why I care so much — because I know how real and raw it is to try anyway.
And that’s the place I want to create with you — honest, a little raw, and completely human.
“Ana was the first graphic designer I had worked with that had a strategy for my brand, asked some amazing questions, and really made me feel heard.”
— Cecilia Proskauer
“Ana can read us in deeper layers and guide us when we’re still navigating the unknown.”
— Filipa Patrício